Which explains why Yahoo has approached Demand Media to acquire them in the last couple of weeks, say multiple sources close to the companies. The rumors started when someone spotted Yahoo’s new Head of U.S. Region Hilary Schneider leaving Demand Media’s offices in Santa Monica a couple of weeks ago. She was there, reportedly, to float the idea of an acquisition by the company, in the $1.5 - $2 billion range, say our sources. Scott Moore, who runs Yahoo’s content sites and is based in Southern California, has also reportedly been present at the meetings.